The History of STR and STR Global

Global Leader

In 2008 STR combined its non-North American operations with the two international leaders in the benchmarking arena, Deloitte’s HotelBenchmark and The Bench, to form STR Global. STR continues serving the North-American market which they have been supporting since its foundation in 1985 and STR Global brings the benefits of the well-known STAR reports to a truly global audience. STR and STR Global track supply and demand data for the hotel industry and provide valuable market share analysis for all major international hotel chains and brands. With tens of thousands of hotels participating in our hotel performance surveys, we are the world’s foremost source of historical hotel performance trends on daily and monthly basis and we will offer the definitive global hotel database and development pipeline.

STR and STR Global provide you with the one-stop shop to gain access to data relating to the hospitality industry and we can be of assistance to operators, owners, investors, vendors, developers, advisors and financiers alike.

Learn more about STR and STR Global.