Market Coverage

The leader in providing market data to the global hotel industry

STR Global & STR track monthly and daily performance in occupancy, average daily rate, and RevPAR in a wide range of convenient formats, providing knowledge in a simple and cost-effective way. We offer a complete suite of hotel benchmarking reports and analysis for markets worldwide. If hotels are your business, you need the data we provide.

Currently, we track hotel performance data from tens of thousands hotels, representing over 5 million hotel rooms worldwide.  The majority of our data comes from branded hotels and is complimented by an extensive amount of independently-operated hotels.   In addition we also maintain a Census database of hotels which represents over 100,000 hotels, representing 10 million rooms worldwide.

We cover hotel markets across the Americas, Asia Pacific, Europe, Middle East and Africa.

Data Confidentiality

STR Global & STR understand the importance of confidentiality, so your data is in good hands. As the market leaders in benchmarking global hotel performance, it will not surprise you to find that we work closely with major operators and investors on a daily basis.

In everything we do, we acknowledge the trust you place in us as custodians of your data, which we will protect and respect. We have systems in place to protect your data, whether individual, brand or company results, from ever being disclosed to any unauthorized individuals or companies.

Click here for our Data Guidelines.