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STR & Magma HC Join Forces in the Iberian Peninsula

STR, a global benchmarking, analytics and market insights provider specializing in the hotel sector, and Magma Hospitality Consulting, a strategic management and hotel investment consulting firm, have signed an agreement through which the companies will join forces in Spain, Portugal, Andorra and Gibraltar. This will allow STR to strengthen the depth of its data in the hotel sector throughout the Iberian Peninsula, while Magma HC will benefit from STR’s extensive, accurate hotel data reporting and expertise.


The agreement will allow the two firms to increase their capacity for resolution in their different areas of expertise. STR will gain opportunities to work with new clients, which will increase the company’s network and increase its sources of information as well as enhance and expand its offerings for hotels in the Iberian market. Magma HC will be able to utilize thorough, trusted reporting and analytics from STR.


STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 16 countries with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England.



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