Australian Accommodation Monitor (AAM)
The Australian Trade and Investment Commission (Austrade) has enlisted STR to manage the country’s accommodation data collection. This collection involves participation from hotels, motels, serviced apartments and holiday park cabins in Australia’s capital cities and regional areas. In addition, STR is measuring accommodation supply to assist the Australian government and industry in reaching a target of 20,000 new rooms added to the market by 2020. Moreover, performance is measured to aid investment in the accommodation industry.
Who will benefit?
- Accommodation Operators – participation generates free, customised reports
- State Tourism Organisations
- Destination Marketing Organisations
- Regional and Local Tourism Authorities
- Local Government Offices
- Hotel Associations
- Convention Bureaus
Financial year performance snapshots:
2016 - 2017 Financial Year – Australian Accommodation Monitor data file 2016-2017
2017 - 2018 Financial Year – Australian Accommodation Monitor data file 2017-2018
2018 - 2019 Financial Year – will be released in October 2019
For a more detailed breakdown by region or location or for more frequent reporting, please see the options below:
Benchmarking is a fundamental practice for any accommodation provider. By gaining a clearer picture of your property’s performance in relation to your competitors in your local market, you can better focus on which areas you need to work on to drive greater market share and increase your property’s value and profits. Click here to learn more.
Secure & Confidential
STR never shares individual client data with anyone under any circumstances. Your data is 100% protected.
Quick & Easy
All you have to do is send us two data points - your number of room nights sold and your revenue generated from rooms sold.
With Training & Support
Our team of experts is here to help you get the most out of our services, from the day you sign up to your day-to-day operations.
dSTAR - Your Intuitive Digital Benchmark Report
The industry standard for hotel benchmarking since 1987. Now digital. Our new digital STAR Report was designed to optimise the way you visualise and analyse your data. The platform contains a wide range of dynamic views for tracking your hotel’s performance against your competitors. Click here to read more.
Reporting is available in predefined formats or custom formats to meet your data intelligence needs. Data distribution is available on a weekly, monthly or annual basis. To view a summary of these options, please click here.
Understand how a tourism region, geographic regions or total state has performed. Detail encompasses data by month, quarter and annual total. Metrics provided are occupancy, average daily rate (ADR) and revenue per available room (RevPAR) in absolute levels and % change. Supply, demand and revenue % change are also included. Each tourism region is displayed in total in addition to accommodation type and SA2 level. Capital city regions also provide an additional summary by class. See samples here for AAM – State/Territory, AAM – Capital City Tourism Region, AAM – Tourism Region.
- Annual files will be made available per the reporting schedule listed below.
- Pricing starts from GBP550. To order or inquire, please click here.
Monthly Destination reports
Monitor overall market performance and structure as well as individual hotel class performance through reports designed specifically for your destination. Find answers to questions such as:
“How are competitor destinations performing?”
“What key performance metrics are causing differences in performance?”
“Is my new marketing campaign having an impact on my market’s performance?”
Weekly Destination reports
Quantify hotel performance changes during major events in the marketplace. Utilize these data insights to plan for future events in your market.
A one-time, multi-year snapshot of historical performance for a market or custom set. Specifically designed for market studies or feasibility analyses and provides a detailed perspective in formulating historical performance. To view a sample report, please click here.
Gain insights on questions such as:
“What percentage of revenue comes from rooms and F&B in my destination?”
“How much does payroll represent in overall hotel expenses?”
“How profitable are hotels in my destination?”
Click here to view a sample report.
Methodology - provides explanation and detail to all specific AAM fields and STR principles of how STR collects and reports each metric